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Forrester’s Business Process Forum 2011: The new world of Customer Engagement

Submitted by AbhaPandey on Fri, 2011-09-02 14:44
forrester.com

September 22-23. 2011| Sheraton Boston Hotel| Boston
If you are a Business Process Leader trying to build business process management skills throughout the organization deliver breakthrough business value and focusing on concepts like BPM, Lean and Six Sigma, BPM suites, BPM centers of excellence, CRM, ERP, HRM, other enterprise applications them probably this Forum is for you.
This Forum has a strong emphasis on re-inventing customer-facing business processes and helping Business Process Professionals transform the customer experience
This year’s Business Process Forum will focus on:

  • What is the latest thinking on transforming the customer experience, rethinking customer service, taking an outside-in, customer-driven approach to strategic processes, and using BPM suites with enterprise applications to support the customer?
  • How are back-office and front-office processes being integrated, continuously improved, and even transformed to differentiate customer experiences while driving down costs through the use of new technology?
  • How do Agile BI, predictive analytics, business rules, and social BPM align to create next-generation BPM?
  • How can you address crucial “softer” issues — such as developing better business process skills, choosing the right process methodology, building a successful center of excellence, justifying a BPM project, and leading business change management programs — while still delivering successful results?
  • How are new, disruptive technologies like cloud, social, mobility, and predictive analytics affecting business process transformation, and what results are other companies experiencing?

Agenda

  • Build The Process Foundation To Transform Customer Engagement
  • Deliver Outstanding Customer Experience Using Outside-In Thinking
  • Spotlight Track: Fuel Your Customer Processes With Trusted Data And Insight

Featured Speakers

  • Hank Barnes, Adobe
  • Tim Burns, Citigroup 
  • Dr. M.A. Ketabchi, Progress Software
  • Dr. Mathias Kirchmer, Accenture
  • Martin Redington, Microgen
  • Steve Russell, Global 360, now OpenText
     

Forrester Speakers

  • William Band, Vice President, Principal Analyst 
  • Megan Burns, Principal Analyst
  • Boris Evelson, Vice President, Principal Analyst
  • Paul D. Hamerman, Vice President, Principal Analyst
  • Rob Karel, Principal Analyst
  • James G. Kobielus, Senior Analyst
  • George Lawrie, Vice President, Principal Analyst
  • Craig Le Clair, Vice President, Principal Analyst
  • Kate Leggett, Senior Analyst
  • China Martens, Analyst
  • Derek Miers, Principal Analyst
  • Connie Moore, Vice President, Research Director
  • Alexander Peters, Ph.D., Principal Analyst
  • Clay Richardson, Senior Analyst
  • Srividya Sridharan, Analyst
     

Sponsors
Progress Software Corporation, IBM, OpenText BPM , Accenture, Microgen, Adobe Systems ,Appian, Pegasystems, Software AG, Informatica, HandySoft, Electric Cloud
For more details and Registration visit
http://www.forrester.com/events/eventdetail/0,9179,2552,00.html?sTab=overview


Abha Pandey
Business Analyst, with experience in Requirement Gatherings and Business Process Consulting
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