Reputation management is something every brand or personality that is in the public eye needs to consider. It allows you to build a consistent and positive reputation and respond quickly to any variable that threatens this.
The online world has meant that the need for reputation management is more urgent than ever. Where in the past a customer complaint would be dealt with internally, it is now aired publicly for thousands to see. The numerous online review sites enable people to name and shame your brand in a way that is public and easy to stumble across. Online reputation management ensures that, when searched, only positive articles can be seen.
To uphold a positive image, online reputation management is crucial and involves several key points:
Appearance: Appearance is everything. You wouldn’t turn up to a business meeting in joggers and a jumper – it would suggest a lack of professionalism. The same concept is just as important - if not more so - online. Your webpage represents the values of your company. As do all online articles written about your company.
Vigilance: In 2010 the next head of MI6 faced controversy after press found information out about him via his wife’s Facebook page. This is an excellent lesson to learn from, if you do have a personal online profile. Ensure that those around you monitor their privacy settings as well – it is easy for the press to find a negative story on a public platform. With this is mind, assume everything you say will end up online, this could be in the form of a blog, status, article etc. Be vigilant about what you say and where you say it.
Tone of Voice: Be sincere and consistent, this will ensure that your reputation remains trustworthy.